Adverts amuse me and bemuse me in equal measure. Nowadays does anyone buy stuff on the say-so of an ad?



Lazy Eyes

Why are hot air balloons

Always a sign of freedom?

I’ve seen their image selling cars,

Broadband internet, incontinence knickers.

Ad execs are lazy and cliched,

Their balloons float in bluest skies,

Fly towards a brighter future.

Surely a hot air balloon

Is the ultimate sign of not freedom,

But being at the whim of the weather gods?

“Oh, there’s a nice church steeple

Two miles over to the left,

I’ll just fly in for a closer look.

Where’s the steering wheel, handlebars, joystick?”

Any mode of transport steered

With a bag of sand,

Is never a symbol of freedom.

« »